Social media marketing is the new word of mouth advertising. Time spent on social media sites is growing three times faster than the overall Internet rate. Social media will gain you name recognition in your community and help you convey your image.<\/p>\n
It is vitally important to have a clear idea of your \u201cbrand\u201d so that patients can refer to you. Are you trying to appeal to Walmart or Nordstroms? Branding in essence will make your entire marketing program easier. Utilizing popular social media sites like Facebook and Linkedin to promote your \u201cbrand\u201d is easy, effective and FREE.<\/p>\n
We all recognize the need these days to attract more new patients. Just imagine if every patient in your practice suddenly referred even one friend, family member or co-worker. You couldn\u2019t begin to handle the overflow. Nice fantasy! I am not suggesting this will happen overnight with social media. But I am starting to see that social media marketing is powerful and impressive.<\/p>\n
Here is how it works. You join the social media site and begin to send out \u00a0relevant, new, exciting pieces of professional information or advice to your patient base. You are now offering Botox \u2013 or invisible braces \u2013 or sedation. Your patient base, through their presence on Facebook or Twitter, can easily share this information with a large group of their friends who they communicate with and interact with on these sites. Hence the name \u201csocial media\u201d. Their friends are often people in your neighborhood you don\u2019t know \u2013 and they don\u2019t know you. They may not have a dentist, or maybe they don\u2019t like their current dental office. Is this starting to make sense?<\/p>\n
The dissemination of this information becomes viral \u2013 sort of like email on steroids. I encourage you to leave your comfort zone and jump in and get started. I am happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"
Social media marketing is the new word of mouth advertising. Time spent on social media sites is growing three times faster than the overall Internet rate. Social media will gain you name recognition in your community and help you convey your image. It is vitally important to have a clear idea of your \u201cbrand\u201d so […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n