{"id":1636,"date":"2014-05-12T09:33:58","date_gmt":"2014-05-12T03:33:58","guid":{"rendered":"http:\/\/blog.jodena.com\/?p=1636"},"modified":"2017-12-12T17:27:50","modified_gmt":"2017-12-12T17:27:50","slug":"thinking-long-term","status":"publish","type":"post","link":"https:\/\/www.jodena.com\/blog\/thinking-long-term\/","title":{"rendered":"Thinking Long Term"},"content":{"rendered":"<p>How I wish I could be as eloquent as Seth Godin. Godin is a marketer, an extraordinary successful entrepreneur, the author of 17 best-selling books, a world class public speaker, and a committed \u00a0philanthropist. He writes a daily blog that is read by millions of people around the globe. I am a big fan, and normally start my day by reading his posts. I am continually amazed at how relevant his advice is and how sage his observations are regarding what is important to be successful in business.<\/p>\n<p>The over-riding message that I hear and take away from Seth \u2013 and one which I totally embrace and share with my clients \u2013 is the need to think long term. How you must resist the temptation of taking short term profits at the expense of long term relationships.<\/p>\n<p>As a dentist, if you agree with the statement that the lifetime value of a patient is significant \u2013 and if you agree that in our crowded and competitive marketplace that value is only increasing \u2013 then it behooves you and your team to think long term. Godin commented on this very topic in a wonderful <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2014\/04\/thinking-lifetime-dont-break-the-chain.html\">post<\/a> called \u201cThinking Lifetime \u2013 Don\u2018t Break the Chain\u201d where he remarked that \u201ca customer is never out of warranty even if his product is.\u201d<\/p>\n<p>Always ask yourself how you &#8211; if you were a patient in your dental practice &#8211; would feel by the solution offered to &#8220;fix&#8221; your problem. Whether it was a scheduling conflict, or a financial misunderstanding, or a dental insurance issue. Was it done quickly and expeditiously? \u00a0Was it fair? \u00a0Was it convenient? Was it generous? Would it have exceeded your expectations?<\/p>\n<p>Empower your staff to offer solutions that are more than fair. Ritz Carlton has <a href=\"http:\/\/ryanestis.com\/how-ritz-carlton-delivers-amazing-customer-service\/\">pioneered this philosophy<\/a> and is considered the gold standard of exquisite customer service. The customer is always right. You never want to say \u201cno\u201d. \u00a0Be very careful about taking a \u201cline in the sand\u201d mentality. You never want to give a patient a reason to leave your practice.<\/p>\n<p>And above all else, never abuse a patient\u2019s trust. It takes time and effort to earn that trust. And as Seth says \u201cwhile trust is expensive \u2013 trust is worth it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How I wish I could be as eloquent as Seth Godin. Godin is a marketer, an extraordinary successful entrepreneur, the author of 17 best-selling books, a world class public speaker, and a committed \u00a0philanthropist. He writes a daily blog that is read by millions of people around the globe. I am a big fan, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1636","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking Long Term - Jodena Consulting Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jodena.com\/blog\/thinking-long-term\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Long Term - Jodena Consulting Blog\" \/>\n<meta property=\"og:description\" content=\"How I wish I could be as eloquent as Seth Godin. Godin is a marketer, an extraordinary successful entrepreneur, the author of 17 best-selling books, a world class public speaker, and a committed \u00a0philanthropist. He writes a daily blog that is read by millions of people around the globe. I am a big fan, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jodena.com\/blog\/thinking-long-term\/\" \/>\n<meta property=\"og:site_name\" content=\"Jodena Consulting Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-12T03:33:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-12T17:27:50+00:00\" \/>\n<meta name=\"author\" content=\"Mayer A. Levitt, DMD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mayer A. 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