Word-of-mouth advertising<\/a> is by far the most positive and effective and inexpensive way to market your practice. So how do you create the WOW experience that compels people to rave about you?<\/p>\n\u2022 An extraordinary customer service experience at every level with every interaction with every person in the office. This is easier said than done. The effort to achieve this needs to be continuous and consistent. Something that always gets people talking at cocktail parties is when they have received post treatment telephone calls by doctors and hygienists following difficult procedures.<\/p>\n
\u2022 Rewarding patients for referrals. The greatest management principle in the world says that if you reward good behavior, you will get more of that behavior. So you certainly want to thank patients in meaningful and creative ways for the referrals of friends and family.<\/p>\n
\u2022 Informing patients of how much you care. \u00a0Every day we hear through the patient grapevine about someone in the practice who has suffered a tragedy \u2013 a parent, spouse or relative dying; someone who may be gravely ill; someone who perhaps lost a job. We also hear wonderful success stories \u2013 kids getting into the college of their choice, job promotions, or new business achievements. The magic of a short personalized handwritten note from the DOCTOR will bring a smile to the face of your patient. In the mind of the public, such behavior from a busy doctor\u2019s office is unheard of. You will forever be marked \u201cspecial\u201d.<\/p>\n
There is an old saying that relates to fee sensitivity. \u201cWhy pay the difference if you can\u2019t tell the difference?\u201d \u00a0Accept the challenge to make it very obvious to your patients that your office is indeed different. Take every opportunity to let your patients know that you care.<\/p>\n
It is impossible in a 500 word post to give all of the details and all of the specifics and innuendos of how to implement an effective Internal Marketing program. Please contact me if you are seeking more information.<\/p>\n
This is the third in a series of five\u00a0posts about how to create growth and profitability in successful dental practices in 2018. Next post \u2013improving leadership skills.<\/p>\n","protected":false},"excerpt":{"rendered":"
A key component of growth for successful practices is the acquisition of new patients – patients hopefully who appreciate good clinical dentistry and are happy and willing to pay for it. This result is not going to happen by joining every PPO plan. It is not going to happen by offering free exams and free […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2647","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n
Consistent and Creative Internal Marketing - Strategy #3 to Increase Growth and Profitability in 2018 - Jodena Consulting Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consistent and Creative Internal Marketing - Strategy #3 to Increase Growth and Profitability in 2018 - Jodena Consulting Blog\" \/>\n<meta property=\"og:description\" content=\"A key component of growth for successful practices is the acquisition of new patients – patients hopefully who appreciate good clinical dentistry and are happy and willing to pay for it. This result is not going to happen by joining every PPO plan. It is not going to happen by offering free exams and free […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Jodena Consulting Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-17T03:10:37+00:00\" \/>\n<meta name=\"author\" content=\"Mayer A. Levitt, DMD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mayer A. Levitt, DMD\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/\",\"url\":\"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/\",\"name\":\"Consistent and Creative Internal Marketing - Strategy #3 to Increase Growth and Profitability in 2018 - Jodena Consulting Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.jodena.com\/blog\/#website\"},\"datePublished\":\"2018-01-17T03:10:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.jodena.com\/blog\/#\/schema\/person\/02cb6ba6ee03ce3b0f24db59593cb185\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jodena.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consistent and Creative Internal Marketing – Strategy #3 to Increase Growth and Profitability in 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jodena.com\/blog\/#website\",\"url\":\"https:\/\/www.jodena.com\/blog\/\",\"name\":\"Jodena Consulting Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jodena.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jodena.com\/blog\/#\/schema\/person\/02cb6ba6ee03ce3b0f24db59593cb185\",\"name\":\"Mayer A. Levitt, DMD\",\"url\":\"https:\/\/www.jodena.com\/blog\/author\/levitt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consistent and Creative Internal Marketing - Strategy #3 to Increase Growth and Profitability in 2018 - Jodena Consulting Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/","og_locale":"en_US","og_type":"article","og_title":"Consistent and Creative Internal Marketing - Strategy #3 to Increase Growth and Profitability in 2018 - Jodena Consulting Blog","og_description":"A key component of growth for successful practices is the acquisition of new patients – patients hopefully who appreciate good clinical dentistry and are happy and willing to pay for it. This result is not going to happen by joining every PPO plan. It is not going to happen by offering free exams and free […]","og_url":"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/","og_site_name":"Jodena Consulting Blog","article_published_time":"2018-01-17T03:10:37+00:00","author":"Mayer A. Levitt, DMD","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mayer A. Levitt, DMD","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/","url":"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/","name":"Consistent and Creative Internal Marketing - Strategy #3 to Increase Growth and Profitability in 2018 - Jodena Consulting Blog","isPartOf":{"@id":"https:\/\/www.jodena.com\/blog\/#website"},"datePublished":"2018-01-17T03:10:37+00:00","author":{"@id":"https:\/\/www.jodena.com\/blog\/#\/schema\/person\/02cb6ba6ee03ce3b0f24db59593cb185"},"breadcrumb":{"@id":"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jodena.com\/blog\/consistent-creative-internal-marketing-strategy-3-increase-growth-profitability-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jodena.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Consistent and Creative Internal Marketing – Strategy #3 to Increase Growth and Profitability in 2018"}]},{"@type":"WebSite","@id":"https:\/\/www.jodena.com\/blog\/#website","url":"https:\/\/www.jodena.com\/blog\/","name":"Jodena Consulting Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jodena.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.jodena.com\/blog\/#\/schema\/person\/02cb6ba6ee03ce3b0f24db59593cb185","name":"Mayer A. Levitt, DMD","url":"https:\/\/www.jodena.com\/blog\/author\/levitt\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/posts\/2647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/comments?post=2647"}],"version-history":[{"count":4,"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/posts\/2647\/revisions"}],"predecessor-version":[{"id":2652,"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/posts\/2647\/revisions\/2652"}],"wp:attachment":[{"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/media?parent=2647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/categories?post=2647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jodena.com\/blog\/wp-json\/wp\/v2\/tags?post=2647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}