{"id":320,"date":"2011-04-18T19:59:39","date_gmt":"2011-04-18T13:59:39","guid":{"rendered":"http:\/\/blog.jodena.com\/?p=320"},"modified":"2017-12-12T17:28:49","modified_gmt":"2017-12-12T17:28:49","slug":"website-design-details-on-video-testimonials","status":"publish","type":"post","link":"https:\/\/www.jodena.com\/blog\/website-design-details-on-video-testimonials\/","title":{"rendered":"Website Design-Details on Video Testimonials"},"content":{"rendered":"<p>There is nothing in my opinion more compelling than a real person discussing on camera how satisfied they are with the experience of being a patient in your practice. How you overcame and relieved their fears or anxieties- or the great customer service they received \u2013 or the beautiful smile you created \u2013 these are issues that are of paramount importance to a prospective patient. Why video?<\/p>\n<p>Video testimonials are more believable than audio or written comments. You can easily make up words that say you are the greatest thing since sliced bread, but that is nowhere near as effective as a patient actually talking into a camera. And\u00a0Google loves video! So from an SEO perspective, adding video content improves the ranking and positioning of your website.<\/p>\n<p>You can really distinguish your site by the way your videos are displayed. Typically when you see a video on YouTube or on CNN or a dental website, you play the video by clicking on an arrow that is in the middle of someone\u2019s face. Or if the arrow is below the picture, the starting frame often shows someone with their mouth open or their eyes closed. Not attractive!!<\/p>\n<p>If you go to my <a href=\"https:\/\/www.jodena.com\/testimonials.html\">website<\/a>, notice that each of the seven videos starts with what is called a \u201cthumbnail\u201d photo where the person looks like they were smiling to have their picture taken. The arrow to open the video is below the photo \u2013 and very important \u2013 when you click the arrow, the video opens in its own page, and NOT on the page with the other videos. The videographer uses a technique called \u201cblink\u201d \u2013 a split second pause between thoughts so the video seems shorter. By the way, 90 to 120 seconds per video is the maximum I would suggest. And be sure to add a tag line for each testimonial.<\/p>\n<p>Have the videos <a href=\"http:\/\/www.parrotcreek.com\/about_george.html\">professionally produced<\/a>. It is not that big of a cost consideration. While I love the concept and spontaneity of the <a href=\"http:\/\/store.theflip.com\/en-us\/?gclid=CLSr3aS0gKgCFRFOgwodSH5Gsw\">Flip<\/a> video camera \u2013 especially for Facebook\u00a0\u00a0posts \u2013 I don\u2019t think the result can compare with the high class image I want to convey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is nothing in my opinion more compelling than a real person discussing on camera how satisfied they are with the experience of being a patient in your practice. How you overcame and relieved their fears or anxieties- or the great customer service they received \u2013 or the beautiful smile you created \u2013 these are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Design-Details on Video Testimonials - Jodena Consulting Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jodena.com\/blog\/website-design-details-on-video-testimonials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Design-Details on Video Testimonials - Jodena Consulting Blog\" \/>\n<meta property=\"og:description\" content=\"There is nothing in my opinion more compelling than a real person discussing on camera how satisfied they are with the experience of being a patient in your practice. How you overcame and relieved their fears or anxieties- or the great customer service they received \u2013 or the beautiful smile you created \u2013 these are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jodena.com\/blog\/website-design-details-on-video-testimonials\/\" \/>\n<meta property=\"og:site_name\" content=\"Jodena Consulting Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-18T13:59:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-12T17:28:49+00:00\" \/>\n<meta name=\"author\" content=\"Mayer A. Levitt, DMD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mayer A. 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