{"id":676,"date":"2012-06-13T17:22:26","date_gmt":"2012-06-13T11:22:26","guid":{"rendered":"http:\/\/blog.jodena.com\/?p=676"},"modified":"2017-12-12T17:28:35","modified_gmt":"2017-12-12T17:28:35","slug":"marching-to-the-beat-of-the-drummer","status":"publish","type":"post","link":"https:\/\/www.jodena.com\/blog\/marching-to-the-beat-of-the-drummer\/","title":{"rendered":"Marching to the Beat of the Drummer"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-684\" title=\"Screen shot 2012-06-07 at 5.22.33 PM\" src=\"https:\/\/www.jodena.com\/blog\/wp-content\/uploads\/2012\/06\/Screen-shot-2012-06-07-at-5.22.33-PM-300x102.png\" alt=\"\" width=\"300\" height=\"102\" srcset=\"https:\/\/www.jodena.com\/blog\/wp-content\/uploads\/2012\/06\/Screen-shot-2012-06-07-at-5.22.33-PM-300x102.png 300w, https:\/\/www.jodena.com\/blog\/wp-content\/uploads\/2012\/06\/Screen-shot-2012-06-07-at-5.22.33-PM.png 744w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Google continues to call the shots on local search marketing. \u00a0After most of you were finally getting comfortable with the mechanics of marketing your dental practice using a Google Places listing, Google has changed the rules\u2013again!! \u00a0Less than two weeks ago\u2013with no advance warning\u2013Google introduced Google+Local, and literally overnight about 80 million Google Places Pages were replaced by Google+Local Pages. Google Places, the brand, has migrated to Google+Local, lending itself to more social interactions through Google+Pages. Most of the features you&#8217;ve grown accustomed to will remain, including the Places dashboard where you can upload photos, add contact information, and post-patient reviews. All current reviews that you have worked so hard to acquire will also transfer. Good news there.<\/p>\n<p>But Google completely changed up its review system with a two component rating scale developed by Zagat (Google acquired Zagat about eight months ago). First\u2013the individual review rating which previously was based on five stars is now based on a scale of 0-3: 0=Poor;1=Good;2=Very Good; and 3=Excellent. The most noticeable difference is the way that your reviews appear. Each individual review will now also display the full username associated with the Google account of the reviewer. This change should help reduce the number of spam reviews and also the reviews by persons attempting to damage the reputation of a legitimate business. The second piece of the \u00a0new rating system is the overall score which is now a composite score of 30 possible points. This breaks down in the following way: 0-10=Poor; 11-15=Fair to Good; 16-20=Good to Very Good; 21-25=Very Good to Excellent; and 26-30=Extraordinary to perfection. Also under this new system, reviews that Google has identified\u00a0as helpful\u2013both positive and negative\u2013will remain closer to the top of all the reviews posted &#8211; despite their age. Under the old system, reviews were listed in the order they were posted.<\/p>\n<p>I would offer three suggestions. First\u2013continue to solicit quality reviews from your patients. They are more important than ever to the success of your business with this new system of local ratings. Second\u2013contact your Webmaster immediately to help you to set up a Google+Business Page. Every business will be forced to have a Google+Business Page (just like Google Places). You may choose to wait and Google will create one for you, but I would suggest creating one now using the same email address as the Places listing. Third -be sure to have your webmaster \u00a0install a <a href=\"https:\/\/www.jodena.com\/\">Google button<\/a> on your website that encourages patients to leave reviews (here is the <a href=\"https:\/\/plus.google.com\/116676928431687815721\/about?gl=us&amp;hl=en\">link<\/a> to mine), and make sure that it is linked correctly to the new Google+Local Page where reviews can be written.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google continues to call the shots on local search marketing. \u00a0After most of you were finally getting comfortable with the mechanics of marketing your dental practice using a Google Places listing, Google has changed the rules\u2013again!! \u00a0Less than two weeks ago\u2013with no advance warning\u2013Google introduced Google+Local, and literally overnight about 80 million Google Places Pages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marching to the Beat of the Drummer - Jodena Consulting Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jodena.com\/blog\/marching-to-the-beat-of-the-drummer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marching to the Beat of the Drummer - Jodena Consulting Blog\" \/>\n<meta property=\"og:description\" content=\"Google continues to call the shots on local search marketing. \u00a0After most of you were finally getting comfortable with the mechanics of marketing your dental practice using a Google Places listing, Google has changed the rules\u2013again!! \u00a0Less than two weeks ago\u2013with no advance warning\u2013Google introduced Google+Local, and literally overnight about 80 million Google Places Pages [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jodena.com\/blog\/marching-to-the-beat-of-the-drummer\/\" \/>\n<meta property=\"og:site_name\" content=\"Jodena Consulting Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-13T11:22:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-12T17:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jodena.com\/blog\/wp-content\/uploads\/2012\/06\/Screen-shot-2012-06-07-at-5.22.33-PM-300x102.png\" \/>\n<meta name=\"author\" content=\"Mayer A. 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