90 Upton Avenue, Providence, Rhode Island 02906
Phone: (401) 421-3615 Fax: (401) 273-0896

Creating an Effective User Friendly Web-Site

Mayer A. Levitt, DMD

Excerpted from his Mayer’s Message column in The Madow Brothers Monthly online dental newsletter

Last month my article discussed the merits of two techniques that will enable potential patients to find your web-site on the Internet. Whether you choose a pay per click program or a search engine optimization program or a combination of both, once someone finds your web-site, you still have a lot of work left to do to convert a web visitor into a paying patient.

Supposedly – and I have no idea how these statistics are generated – a typical visitor to your site will spend no more than 15 seconds before they switch to another site unless they find the information they are searching for. So here are some recommendations to distinguish your site from others and maybe tantalize this potential patient into calling for an appointment.

Next month I will conclude this series on Internet Marketing with an article about how to speak and what to say to potential patients who call your office from your web site. If you have spent all this time and effort and money designing an attractive web-site and positioning it and driving patient traffic to it, the front desk staff has to be at the top of their game in converting patient calls into patient appointments.

Download Article (PDF)