Dr. Abraham Verghesi is a best selling author and world renowned physician. In his book “Cutting for Stone”, he tells his residents that the most important organ in the body is the ear. Why? Because to be a great doctor and exquisite diagnostician,  you must train yourselves to listen to what your patients tell you.

All day long, as dentists, we diagnose dental problems and offer treatment solutions. Our patients seek us out for our ability to provide answers to their questions and concerns. Why is it then that some dentists are more successful than others in convincing patients to accept treatment? Advanced clinical abilities, expertise in multiple disciplines, salesmanship and communication skills are all important attributes for success with case presentation. But I find the most successful docs are the ones who have trained themselves to listen – to listen intently to what their patients tell them, and to truly hear their patients’ concerns, fears, and uncertainties.

It has been said that we have two ears and one mouth so we should listen more than we speak. Isn’t it interesting that the word “listen” contains the same letters as the word “silent”. So the next time that you are having a conversation with a patient, remember the acronym WAIT- Why Am I Talking?

My take away message – participate in the conversation but don’t dominate the conversation. Be interested rather than interesting, and the results will amaze you!

I decided to try something different. If you go to my website – directly in the middle of my Home Page – you can see my brand-new custom-designed animated white board video. Also known as an “explainer video”, this neuroscience based video uses the magic combination of visual storytelling and information to explain how your product or service works in seconds.

According to internetretailer.com, up to 85% of people are more likely to buy a product or service if they first saw an animated explainer video. Viewers retain more information watching the video rather than reading text. The continuous change and movement in the images of a whiteboard animation keeps the viewer’s brain engaged and involved. They are not only just fun and super engaging, but they also convert viewers into action takers like never before.

I hired wizMotions to help me create my own story.

• They have produced over 1500 videos since 2012 including 700 in the last 12 months.

• All of the wizMotions’ artwork is 100% original and hand-drawn. They don’t use clip art like a lot of animation companies do.

• All of wizMotions’ videos are produced in house. They have a team of 20 people, including artists, copywriters, animators, editors, and project managers. They don’t outsource anything to third parties.

• wizMotions offers unlimited revisions to the script storyboard. Many other animation companies start charging after two or three revisions.

• The pricing is totally transparent – very affordable – and published on their website.

• And best of all, their customer service and attention to detail was first rate. I never felt like a small fish in a big pond.

Differentiate yourself from your competition and their old school types of presentation. And remember that Google loves video – so relevant videos posted on your website are a great SEO tool. I can tell you that my experience was extraordinarily positive and amazingly easy. Start to finish, the completed video took two weeks. My total cost was $679.  So call Grant Keller at 732-943-3337 ext. 705 and get started on a fun project that could be a game changer for your dental practice.